Kufotokozeranso malire akumatauni: Chapt.tar imasintha zokometsera zamatawuni ndi mawonekedwe osalowerera pakati pa amuna ndi akazi komanso opepuka akunja

M'nthawi yamakono yomwe malire a moyo wa m'matauni ndi kufufuza kunja akuchulukirachulukira, mtundu wa zovala zomwe zikubwera Chapttar wapereka lingaliro la mapangidwe a "urban wanderer" ndikuyambitsa mndandanda watsopano womwe umaphatikizira zochita komanso zopepuka zofufuza zasayansi zakunja. Pogwiritsa ntchito mapangidwe osalowerera pakati pa amuna ndi akazi komanso kudula koyenga, kumapereka njira yothetsera "chovala chimodzi, zojambula zingapo" kwa anthu apamwamba omwe amatsata khalidwe ndi ufulu.

Kugundana kwa mapangidwe a Sino ku Japan, ndikupanga mawonekedwe atsopano amatauni
Gulu lopanga la Chapttar limatsogozedwa ndi opanga akuluakulu ochokera ku China ndi Japan, kuphatikiza kwambiri zokongoletsa zakum'mawa kwa minimalist ndi magwiridwe antchito akunja. Muzogulitsa zatsopano, zinthu zakunja zolimba zakunja zidapangidwanso ndikukonzedwanso: mapanelo otetezedwa ndi mphepo asinthidwa kukhala zidutswa zitatu zokongoletsa zokongoletsera, zinthu za batani lakuyenda zasinthidwa kukhala mabatani achitsulo, ndipo nsalu zitatu zotsimikizira zimapereka kuwala kotsika kwambiri kudzera muukadaulo wa sandblasting. Mwiniwake wa mtunduwu adawulula kuti, "Timakana kupereka chitonthozo chifukwa cha kalembedwe, ndipo zinthu zonse zimapangidwa ndi nsalu zokhala ndi mpweya wabwino komanso zotanuka.

Kuthetsa kusalowerera ndale komanso kukhala ndi moyo wokhazikika
Monga mtundu womwe umayang'ana kwambiri "de labeling", zinthu zonse za Chapttar zimatsata mfundo za kapangidwe ka Unisex. Silhouette yotayirira koma yopangidwa, kamvekedwe ka imvi ngati mtundu waukulu, komanso mawonekedwe osinthika m'chiuno ndi ma cuff amapangitsa chinthu chomwecho kukhala choyenera mitundu ingapo ya thupi ndi masitayilo ovala.

Zokumana nazo zapaintaneti + kukulitsa gulu, kuyambitsa nkhondo yokweza mtundu
Pakadali pano, Chapttar, yomwe imayang'ana kwambiri njira zapaintaneti, pang'onopang'ono ikupanga mapu amoyo wonse. Njira yamtundu wa 2025 ikuwonetsa kuti mzere wazogulitsa upitilira kuchokera ku zovala kupita ku zida ndi zida zapanyumba, ndikupanga mawonekedwe owoneka bwino owoneka bwino kudzera mu umodzi wa zida ndi chilankhulo chopangira. Nthawi yomweyo, mtunduwo ukukonzekera kugwirizana ndi masitolo ogulitsa kunja ndikukonzekera kutsegula malo ogulitsa m'mabizinesi akuluakulu ku China. Malo opanda intaneti adzakhala ndi zida zomangira zobwezerezedwanso komanso mawonekedwe owonetsera, kulimbitsa mawonekedwe a "kunja kwakunja, moyo wolemetsa", ndikupatsa ogula zokumana nazo zozama.

Ndi kuchuluka kwa kufunikira kwa zovala zosinthika m'malo osiyanasiyana pakati pa anthu akumatauni, njira yosiyanitsira ya Chapttar ya "majini opepuka akunja + oyenda aesthetics + mawonekedwe osalowerera pakati pa amuna ndi akazi" ikulongosolanso malire a zovala zamasiku ano pantchito.